Successful web design centers around the principle of always considering the experience of the audience first and foremost. Thus, before creating a website or webpage and uploading it to the Internet, the webpage designer must consider the website’s anticipated audience and/or targeted market. What will their experience be? Doing so aids the web designer in defining the purpose of the website or webpage under construction and helps determine what content and features should be included in the design.
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Who Is Your Audience?
Consider who the people are that are expected to visit the website under construction? Consider the purpose for which the audience will seek out this specific website or webpage. What exactly will they be looking for? Why? In doing so, the designer will be well served to examine the key words that describe sister pages on the same web domain, as well as competitive sites that show up for these same key words in a general search query.
Experienced web designers recommend drawing up a profile of who a website’s visitors are likely to be, taking into consideration the following variables: Continue reading →